中国数字出版产业发展环境分析

Analysis on Development Environment of China's Digital Publishing Industry

当下数字出版产业发展迅速,但数字出版内涵的界定仍具有阶段性特点。界定的重心从印刷发表扩展到复制传播与新技术存储层面,专业性编辑"去中心化"现象明显,由此,出版产业链条中的不同企业格局和地位发生较大变化。从微观产业环境角度来看,数字出版产业链条中的各个环节出现了主体身份单一化和多元化同步的情况。而数字出版产业的发展逻辑也与世界范围内的经济导向博弈、社会阶段更迭、经济结构调整以及低碳经济选择产生共鸣,呈现出一定的战略必然性。

The digital publishing industry is developing rapidly, but the definition of digital publishing still shows periodic characteristics. The focus of definition extends from printing and publishing to copying and broadcasting as well as new technology storage, and it is an obvious phenomenon for professional editors to be 'decentralized'. As a result, the patterns and status of different enterprises in the publishing industry chain undergo profound changes. From the perspective of micro industrial environment, all aspects of digital publishing industry chain show spontaneous simplification and diversification of subject identity. And the development logic of digital publishing industry resonates with worldwide economically oriented game, periodic social changes, economic restructuring and low carbon economic development, showing certain strategic inevitability.