论中国苏维埃运动的意识形态策略

On the Ideological Strategy of Chinese Soviet Campaign

中国苏维埃运动在意识形态领域所坚持的政治修辞与大众传播策略,突出表现为政治意识形态艺术化、审美文化形态大众化、苏维埃文化本土化、民间文化资源体制化。中国苏维埃运动的意识形态策略是卓有成效的。这一策略对于当下构建社会主义核心价值观与价值体系仍然具有启示意义。

The strategy of political rhetoric and public communication in ideology of Chinese Soviet campaign was characterized by the artistry of ideology, popularization of esthetic culture, localization of Soviet culture and in stitutionalization of folk cultural resources. The ideological strategy of Chinese Soviet campaign has proved highly successful and has important enlightenment for the construction of the socialist core values and value system at pres ent.