摘要
目前学界对电视新闻主持人评论领域的研究并不多且不够系统。试图以播音学、传播学、新闻学、社会学等理论作为支撑,通过对主持人评论的发展轨迹以及本质和特点的研究,分析其竞争优势与核心竞争力,为其现状与发展对策研究奠定基础,促进主持人评论的科学发展。
The comments research of anchorperson is not too much and disunity in the current world of academic field. This paper tries to use Broadcast, Communication Sciences, Journalism and Sociology as a support through the trajectory of anchorperson comments with the research of essences and characteristics to analyze the advantages and core competitiveness. It is making the foundation for the research of present situation and the countermeasures of development, for aeceleratin~ the scientific development of anchovoe^on ~omrn^nt~
出处
《嘉应学院学报》
2014年第4期96-100,共5页
Journal of Jiaying University
关键词
电视新闻评论
主持人评论
舆论引导
comments of television news
comments of anchorperson
the guidance of public opinion