农产品区域品牌竞争力的经济学分析

Economic Analysis of the Competitiveness of Agricultural Regional Brand

文章运用豪泰林市场需求模型,从经济学的角度对农产品区域品牌竞争力进行了解析。经过分析认为,农产品所在地域的区域要素,即地域资源禀赋、组织管理能力、农业生态环境等以及消费者对品牌的差别感知,形成了农产品区域品牌竞争力的重要来源。最后通过对分析结论的总结,提出了具有针对性的提升农产品区域品牌竞争力的对策。

In this paper, Hotelling model of market demand, from an economic point of regional brand competitiveness of agricultural products were resolved through analysis that the regional elements of that geographical area where agricultural resource endowments, organizational management, agro-ecological environment and consumer differences in the perception of the brand who form an important source of regional brands of agricultural competitiveness. Finally, a summary of the conclusions of the analysis put forward countermeasures targeted regional brand to enhance the competitiveness of agricultural products.