建立扩大消费需求长效机制的流通业再造

Circulation Industry Reengineering on the Establishment of Long-term Mechanism for Expanding Consumer Demand

建立扩大消费需求长效机制是中央提出的扩大内需的重要举措,而流通业作为消费的平台和窗口,直接影响着消费的规模和速度,对加快建立扩大消费需求长效机制起着举足轻重的作用,是实现消费的桥梁。根据建立扩大消费需求长效机制的要求,针对我国流通业存在的短期行为及其快速发展背后隐藏的问题,必须对流通业进行再造和创新。一要改善流通环境,建立商业诚信体系,提供放心商品和优质服务,这是流通业促进建立扩大消费需求长效机制的重中之重;二要完善农村商品流通体系,这是建立扩大消费需求长效机制的基础;三要加强流通规划工作,这是促进建立扩大消费需求长效机制的战略措施;四要加快流通基础设施建设,这是促进建立消费需求长效机制的物质保证;五要创新商业业态,这是流通业促进建立扩大消费需求长效机制的推动力;六要建立绿色商业、循环消费的流通体系,这是建立扩大消费需求长效机制的内在要求;七要推动电子商务发展,创新网上购物,这是流通业促进建立扩大消费需求长效机制的亮点;八要完善高端品牌流通渠道,满足高端品牌消费需求,这是促进建立扩大消费需求长效机制不可或缺的方面。

The establishment of long-term mechanism for expanding consumer demand is an important measurement to expand domestic demand put forward by the central government. The circulation industry, the platform and window of consumption, has the impact on the speed and scale of consumption; it can play an important role in accelerating the establishment of long-term mechanism for expanding consumer demand;it is also the bridge to realize consumption. According to the requirement of establishing the long-term mechanism for expanding consumer demand and in accordance with the problems with China’s circulation industry, we should promote reengineering and innovation of this industry. First, we should improve the environment, establish the commercial integrity system, and provide quality-assured commodity and high-quality service; second, we should improve the rural commodity circulation system; third, we should strengthen circulation planning;fourth, we should accelerate the construction of circulation infrastructure; fifth, we should make innovation in business type;sixth, we should establish the circulation system with green commerce and circular consumption; seventh, we should promote the development of E-commerce and make innovation in online shopping; and eighth, we should improve the circulation channel of high-end brand and meet the requirement of consumption of high-end brand.