“中国梦”视域下的文化软实力构建

Construction of the Cultural Soft Power from the “Chinese dream”perspective

在"追逐中华民族伟大复兴的中国梦"的今天,"软实力"越来越受到世人的广泛关切。软实力是通过吸引他人而不是强制他人而达到期望的结果的能力,是通过文化等力量来实现的。文化软实力对促进经济社会发展,增进中华民族凝聚力、增强综合国力和实现中国梦都具有重大价值。确立社会主义核心价值体系的主导地位,牢牢坚持马克思主义的根本方向,深入挖掘中国优秀传统文化,积极借鉴国外优秀成果,注重文化综合创新,调动社会各方力量共同努力,是构建和提升中国文化软实力、实现中国梦的现实选择。

Now Chinese people is to pursue the great rejuvenation of the Chinese nation, and soft power is morn and more widespread concerned all over the world. Soft power is a kind of ability to achieve the desired results by appealing to others rather than forcing others, it is achieved through cultural power. Cultural soft power can promote economic and social development, enhance the cohesion of the Chinese nation, enhance the comprehensive national strength and realize Chinese dream. The realistic choice to build and improve Chinese cultural soft power is to firmly adhere to the fundamental direction of marxism, deeply dig into Chinese excellent traditional culture, actively draw lessons from foreign outstanding achieve- ments, pay attention to comprehensive innovation, mobilize social forces.