浅析新《旅游法规》实施后贵州省旅游商品的营销策略——建立旅游商品体验园/街

Marketing Strategies of Guizhou Tourism Commodities after Implemented New Travel Regulations:Establishment of Tourism Commodities Experience Park/Street

2013年10月1日,新《旅游法规》正式实施,贵州省众多旅游商品店失去了旅行社导游导购的销售方式,销售业绩直线下滑,部分旅游商品店濒临倒闭或转行。贵州省旅游商品在设计开发、生产、销售等方面的问题日渐凸显。本文提出了由旅游景区主管部门或市级政府在景区或市区建立旅游商品体验园/街的营销策略。由主管部门负责监管园/街区中的旅游商品店,扶持传承手工艺的家庭企业,激励具有互动设计的创意旅游商品研发、生产与销售,为贵州旅游商品店的发展提供一种选择,同时为游客提供诚信保障,旅游商品的研产销紧密结合,让游客获得优质的购物体验。

In October 1, 2013, the new Travel Regulations was officially implemented. In Guizhou province, many tourist product stores lost the shopping guide method of tourist guide, so the sales achievement was plummeted, and some travel goods store went bankrupt or changed their profession. The problems in the design, development, production, marketing and other aspects of the Guizhou tourism products are increasingly prominent. This paper presented the marketing strategy of building tourism product experience park/street by tourist attractions authorities or municipal governments. The competent authorities are responsible for monitoring the tourism product shop in park/street, support the home enterprises who carry forward crafts, motivate the development, production and sales of creative tourism product with interactive design, to provide a choice for the development of tourism product stores in Guizhou and provide integrity protection for tourists. Tourism commodities development and sales are closely combined which allows visitors to get a quality shopping experience.