小型回族家族企业发展研究——以云南纳古镇伊兰米线厂为例

The Development Research of Small Family Business of Hui Nationality:Taking Nagu town's Yilan Rice Noodle Factory of Yunnan Province as an Example

回族以伊斯兰教为宗教信仰,其具有丰富的经商本领和管理经验。文章基于纳古镇进行的田野调查,首先通过实地调研和查阅文献总结了纳古镇企业发展现状和"伊兰米线厂"的发展现状,并通过参与观察得到米线的制作过程以及商品流通,最后通过迈克尔·波特的"五力模型"分析了米线产业的竞争力,并提出米线产业发展的建议。

The hui nationality regard Islamism as their religious belief, which has a rich doing business capacity and management experience. Based on the field work of nagu town, the paper first studies the development status of company in nagu town by using interview and literature review, second gets the process of making rice noodles and commodity circulation through participation and observation. In the end, it analyses the competitiveness of rice noodles industry by Michael porter＆#39;s Five-force Model, and the suggestion on development of rice noodles industry are given.