摘要
介绍了中国石化长城润滑油集团公司在探索企业持续发展过程中逐步形成的以质量管理为核心,以技术创新、市场营销、企业形象及人才培养为主要内容的长城润滑油名牌发展战略。
The famous brand developing strategy of Great Wall Lube Oil Company gradually formed in its exploring process for company's continuative development is explained. The strategy takes quality management as a core, and technical creation, market development, community relationship and human resource management as the principal contents.
出处
《石油商技》
2001年第1期40-42,共3页
Petroleum Products Application Research
关键词
中国长城公司
企业发展
名牌战略
石油公司
Great Wall lube oil, enterprise development, famous brand strategy
