当前网络舆论危机现象分析及官方应对建议

An Analysis of Network Public Opinion Crisis and Official Countermeasures

当前我国网络舆论危机表现有危机形成的"罗宾汉情结"、舆情传播的"蝴蝶效应"、危机发酵的"群体极化"、危机影响的"塔西佗陷阱"等特点。官方在应对中存在着防范不够严密得力、信息发布不够公开及时、处置不够迅速有力、回应不够真诚恰当、问责处理不够果断坚决、舆论引导不够灵活机变、形象修复不够积极有效等问题。需要发挥行政智慧和管理水平,采取重视民生树立形象,从源头上减少网络负面舆论;重视危机化解艺术,从行动上防控负面舆论;重视属地网络平台,从路径上管控负面舆论;重视网络制度规范,从管理上防范负面舆论,化解危机。

At present the crisis of network public opinion is featured as＂Robinhood complex＂on origin, ＂butterfly effect＂ on dissemination, ＂group polarization＂ on crisis development and ＂Tacitus trap＂on effect. However, there are some problems on official reply to these public opinions such as weak precaution, information release are not in time, ineffective dealt with it, improper reply, halfway imputation system, inflexible guidance and negative image restoration. To solve these problems, government should reduce negative opinion from origin by building image of people＇s livelihood, attaching importance to resolve crisis, monitoring negative public opinion from local network platform path, and enhancing system and rules construction.