摘要
新媒体艺术的蓬勃发展为广告行业发展提供了契机,广告教育亦要与新媒体艺术的先进性相结合。基于新媒体艺术的广告教育,应采用人文艺术观念技术的多维互动,实现多学科交叉,理论和实践相结合的教学模式。
Rapid development of new media art provides an opportunity for the advertising industry. The advertising education should be combined with the advance of new media art. The advertising education based on new media art, should adopt the multi-dimensional interaction with humanity- art- concept- technology, and realize the teaching model of interdiscipline and combination of theory and practice.
出处
《吉林艺术学院学报》
2014年第2期65-67,共3页
Journal of Jilin University of Arts
基金
闽江学院教研项目"新媒体艺术与广告专业教育方法创新研究"(MJWB2013054)最终成果
关键词
新媒体艺术
广告教学
教学模式
new media art
advertising teaching
teaching model
