转型时期我国非奥项目发展思路研究

Research on Development of China's non-Olympic Projects in the Transitional Period

近年来,群众体育事业的开展与深化,以及"阳光工程"的有效实施,标志着我国体育事业发展的重心正在发生转移,其思路正由"体育大国"向建设"体育强国"方向转变。在此过程中,非奥运项目的开展始终扮演着不可或缺的重要角色。研究发现,非奥项目的发展不但历史悠久、文化内涵丰韵,还具有群众基础好,趣味性强、参与度高,以及强身健体等特性。因此,如何更好地发挥非奥运项目在群众体育中的作用,促进新时期下我国体育事业的发展,成了学者们研究的重点。

In recent years,the deepening of the development of mass sports and the effective implementation of the “Sunshine Project” indicate that China is working to shift its focus from building a “sporting nation” to building a “sports power”. In this process,non-Olympic sports have always played an indispensable role. The present studyfound that many non-Olympic projects not only enjoy a long history with rich cultural contents,but also a high popularity with the masses,entertaining,with a high participation and good for physical health. Therefore,how to betterbring non-Olympic sports into play and promote the development of China＇s sports industry in the new era has become the focus of scholars.