无锡市大学生素质拓展训练市场推广企划——以某拓展公司市场策划为例

Planning of Marketing Expanding of Outward Development on the Market of Wuxi Undergraduates——A Study of the Marketing Expanding Plan of a Company

简要回顾拓展训练的发展历史,介绍目前无锡市拓展训练市场的发展现状,指出无锡拓展训练市场存在缺乏标准、项目创新不足以及缺乏师资等问题。从经济、法律、竞争和社会四个方面分析影响无锡在校大学生拓展训练市场发展的因素,提出拓展训练市场包括产品在内的4P营销组合策略,以及体验活动等市场推广行动方案。

The paper analyzes the history of expanding outward, its development in domestic market and the current situation and such three main problems as lack of standards, innovation and qualified teachers in Wuxi market. Then it offers the marketing mix strategy and details of implement expanding plan on the base of analyzing the factors of expanding outward from perspective of economy, laws, competition and social for undergraduates market of Wuxi City.