产业融合视域下我国体育旅游产业的发展研究

Research on Sports Tourism Industry in China in the Light of Industrial Convergence

在产业融合视域下,旅游与体育具有较强的关联性和紧密融合的现实需求,文章对我国体育旅游产业融合发展的动力机制、融合的基础条件及其面临的制度、能力、需求以及中介服务等障碍进行了分析。研究认为,可以通过政府、企业和市场三方的推动,使体育与旅游两大产业在资源、产品、市场等方面进行全方位的对接,形成渗透型融合、重组型融合和延伸型融合三种有效路径。最后,文章基于政府管理层面和企业创新层面提出了相应的政策建议。

In the light of industry convergence this paper examines the dynamic mechanisms and basic conditions in converging China＇ s sports and tourism industries and analyzes the possible barriers against the convergence. It suggests that through cooperative work from government, enterprise and market, the two industries are expected to realize a comprehensive docking in resource, product and market. Meanwhile, three effective routes of convergence-penetration, recombination and extension--will come into being. The paper then puts forward some policy-making advice in terms of government administration and business innovation.