论佛教的影像化传播——以济公形象探析为个案

ON THE IMAGE SPREAD OF BUDDHISM A Case Analysis on the Image of Ji Gong(济公)

历史实际人物"道济"到"济公"形象的演变,反映了民众共通的"心灵真实",济公形象是在大乘佛教"不二"智慧和禅宗人文主义精神的文化土壤中结成的硕果,这一形象已经具备了佛教影像化传播的一些特征。影视艺术作为一种新的语言道说形式,是一种综合艺术,其表达力和感染力空前,影像已经超越了技术的层面,还具备了本体论的意义。在娱乐化的今天,"影像禅"有可能成为现代参禅的新方式,促进现代佛教的人间化性格。

The transformation of the historical figure ＂Dao ji （道济）＂ to the literary image ＂Ji Gong （济公）＂, reflects the common＂mental impression＂ of people. The image of ＂Ji gong （济公）＂ is rooted in the cultural soil of the ＂Non-duality （不二）＂ wisdom of Mahayana Buddhism and the humanistic spirit of Zen. This image of Ji Gong possesses already some characteristics of the spreading of Buddhism. Film ＆ Television Arts, as a new form of language and expression, being a kind of comprehensive arts, boasts its non-pretended capacity for artistic expression and for its appeals to audience. Actually, the image in the Film ＆ Television Arts has not only transcended the technical level, but also has an ontological meaning. In today＇s entertainment, the ＂Image Zen（影像禅）＂may become a new way of modem Zen meditation and promote modem Buddhism humanistic character.