滇西北休闲体育发展的SWOT分析与目标定位

The SWOT and Target Orientation of the Leisure Sport in the Northwest of Yunnan Province

以滇西北休闲体育资源为研究对象,以SWOT矩阵的形式分析了滇西北发展休闲体育的优势、机遇、劣势以及风险,对滇西北休闲体育资源开发进行了目标定位,从而为进一步进行战略研究奠定了基础。

In this article, the research object is the leisure sport resources in the northwest of Yunnan Province. The strengths, oppor- tunities, weaknesses and threatens about the leisure sport development are enumerated in the SWOT. And then, the target of the devel- opment which established a foundation of the next research is oriented.