创新金融服务,支持文化创意产业发展

Innovating Financial Service and Supporting the Development of Cultural Creative Industry

文化创意产业由于其产业的特殊性,受到传统金融服务体系的严重制约,具体表现在:创意价值的实现需要较长认识过程,与传统金融服务风险收益偏好不匹配;创意产品的市场需求具有不确定性,与传统金融服务风险控制体系不匹配;创意产品的创意具有易复制性,与传统金融服务物权质押要求不匹配。因而,当前我国的文化产业发展面临着金融创新的巨大需求。金融服务文化创意产业应该从优化法律环境、创新服务模式、鼓励多层次资本市场直接融资、鼓励股权投资基金投资、拓展国际化金融服务,以及控制文化创意产业的投资风险,实现产业发展和投资获益的共赢愿景等六个方面入手。

Cultural creative industry has been greatly constrained by the traditional financial service system due to its uniqueness. This kind of restraint is reflected in the following aspects： the realization of innovation values requires a longer process, which is not matched with the risk return preference of the traditional financial service; the market requirements of creative products are not stable, which is not matched with the risk control system of the traditional financial service; the innovation of creative products is easy to be duplicated, which is not matched with the requirements of property rights pledge in the traditional financial service. Therefore, our current cultural industry demands substantial financial innovation. This thesis puts forward six ways for encouraging cultural creative industry of the financial service： optimize legal environment, innovate service modes, encouraging direct investment and fund raising of the multi-layer capital market, encourage equity investment and fund investment, expand international financial service, control investment risks of the cultural innovation industry and realize the win-win prospect of industrial development and investment gains.