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Osterwalder参考模型视角下众筹商业模式分析 被引量:9

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摘要 众筹作为一种正蓬勃发展的创新性互联网金融模式,正成为解决中小企业和创业者进行新产品开发融资难的一条捷径。本文阐述了众筹模式的概念与发展现状,基于Osterwalder参考模型,从价值主张、目标顾客、分销渠道、顾客关系、价值结构、核心能力、伙伴网络、成本结构、收入模式9个方面,构建了我国众筹融资的商业模式,分析其特征并从横向和纵向两个不同方面深入剖析了目前我国众筹模式存在的问题。
出处 《商业时代》 北大核心 2014年第15期97-99,共3页 Commercial
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参考文献6

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同被引文献47

  • 1徐宪平.关于美国信用体系的研究与思考[J].管理世界,2006,22(5):1-9. 被引量:40
  • 2http: //www. Olcaijing, com/htm]/lyyj/1437 _ 3344. htnd, 2014 - 04017.
  • 3他笑旖.点名时间:斯下众筹的标签[EB/OL]http://www.wshang.com/index/show/bid/209.html,2015-05-12.
  • 4Rachel E. Wheat , Yiwei Wang , Jarrett g. Byrnes , and Jai Ranganathan. Raising money for scientific research througherowdfunding [J] . eellpress, 2013: 12-15.
  • 5网易科技报道.第33次CNNIC报告:网民互联网应用状况[ EB/OL ] http: //tech. 163. com/14/0117/01/ 9IOL5PFS000915BF. html, 2014 -01 -27. 2015 - 10 -20.
  • 6Abbey IL Stenfler. The JOBS Act and crowclfunding: Harnessing the power - and money - of the masses [ J ] . Kelley school of business, 2014: 30-32.
  • 7郑春晖,李国琦,2014中国网络众筹分析报告[EB/OL].http://www.sootoo.eom/eontent/524212.shtml,2014-10-24,2015一10-20.
  • 8Ethan Mollick. The Dynamics of Crowdfunding Determinants of Success and Failure [ C ] . SSRN Electronic Journal SSRN, 2012:21-24.
  • 9Florlan Beck , Urs Lewandrowski , Matthlas Wilffang. The good, the bad, the ugly: Validating the mass spectrometric anal- ysis of modified peptide [J] . WILEY - VCH Verlag GmbH & Co. KGaA, 2013: 19-22.
  • 10Lambert, Thomas, Armin Schwienbacher. An Empirical Analysis of Crowfunding [J] . Schwienbacher, 2010:25-27.

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