鄂西北地区体育旅游产业发展影响因素分析

An analysis on the influencing factors of the development of sports tourism industry in the northwest of Hubei Province

运用特尔非法和层次分析法,分析鄂西北地区体育旅游产业发展的影响因素。指出体育旅游产业发展受政策环境、旅游资源、管理服务、人文环境、基础条件等因素的影响。鄂西北地区体育旅游产业发展需要加快交通运输等基础设施建设,充分挖掘体育旅游文化资源,以品牌战略和提高管理服务质量为主,合理布局区域体育旅游发展格局,形成产业发展的合力,从而带动整个地区经济社会的发展,实现发展方式的转变。

By using method of Delphi and analytic hierarchy process,the article analyses the influence factors of the development of sports tourism industry in the northwest of Hubei Province, points out that the development of sports tourism industry are influenced by the factors of policy environment, tourism resources, management services, humanistic environment, basic conditions, etc. Sports tourism industry needs to accelerate the northwest of Hubei Province transportation and other infrastructure, to fully tap the sports tourism heritage, to record brand strategy and improve the management quality of service as the starting point, to make the rational distribution of regional development of sports tourism, and concerted efforts of industrial development, thus promoting economic and social development throughout the region, achieving the transformation of development mode.