大型体育赛事与城市公众参与的实证研究

An Empirical Study on the Major Sports Events and City Public Participation

当前我国大型体育赛事组织运作中,公众参与仍然处于初级阶段。通过问卷调查和LOGISTIC逐步回归分析等数理统计方法,以十二届全运会沈阳赛区公众组织运作参与情况为调查对象进行了分析研究。研究认为,尽管从整体上看,有关大型体育赛事的价值感知、风险感知、信息透明度和政策法规感知是影响公众赛事组织运作参与的重要因素,但风险感知和政策法规感知对公众赛事的参与具有更为显著的影响作用,且在4个因素中,不同的细分变量对公众的赛事参与也存在较大差异。收入和受教育程度也会对公众的赛事参与产生影响。根据文章实证研究结果提出了公众参与大型体育赛事组织运作的路径与对策。

During the current organization and operation of major sports events in China, public participation is still at the primary stage. This paper, through questionnaire surveys and LO- GISTIC regression method, takes public participation of the 12 th National Games in the people ＂s Republic of China in Shenyang as a research object. The result shows that although on the whole, value perception, risk perception, information transparency and policies and regulations perception is an important factor affecting the public participation, but the risk perception and the policies and regulations perception has more significant effect. And more, in the four fac- tors, race different segmentation variables on the public participation as well as differences. In- come and education levels will also have an effect. Finally, according to empirical results, we puts forward the path and countermeasures of public participation in organization and operation of major sports events.