摘要
同质化的白酒行业正逐步跨越产品的初级竞争来到品牌竞争的时代,就白酒企业如何打造品牌,以及隐藏品牌背后的真正力量,从品牌诞生、成长、飞跃、衰落重生四个品牌发展阶段的十二个方面做了简要概述。
Homogenization of the liquor industry is gradually across product primary competition to brand competition era,the liquor companies to create brand,true power behind and hidden from the brand,brand was born,grow,leap,fading twelve aspects to spawn four brand development stage are introduced.
出处
《酿酒》
CAS
2014年第3期17-20,共4页
Liquor Making
关键词
白酒企业
品牌打造
十二铁律
Liquor making enterprises
Brand building
The twelve law