炫耀性消费对中学生自我认同的影响研究

A Study on the Conspicuous Consumption's Impact on Middle School Students' Self-identity

炫耀性消费作为现代消费文化的产物,带给消费者的感知声望远比消费本身重要得多。中学生正处于自我认同发展的关键期,炫耀性消费注重差异性和个性化的特质使中学生的消费活动具有了面子性、攀附性、独特性、符号性的特点,这些特点通过对中学生镜像自我和反思性自我的影响,加剧了中学生自我同一性混乱,影响其自我认同的健康发展。学校应通过消费观教育、校园文化建设和媒体环境净化等干预方式,避免消费对中学生的主体性控制,发挥同伴群体的积极参照功能和环境的意义参照价值,促进中学生健康自我认同的形成与发展。

In today＇s society, consumption has become the basic means for people to construct their life- style as well as the main way to confirm themselves and show themselves. As the product of modern con- sumption culture, conspicuous consumption bring consumer much reputation, which is more important than consumption itself. Middle school students are in the critical period to develop self-identification. However, conspicuous consumption, which lays emphasis on difference and individuality, endows middle school students＇ consumption with the characteristics of face-saving, comparisons, uniqueness and symbol. All these characteristics aggravate the confusion of middle school students＇ self-identity and have a negative effect on the healthy development of their self-identification by the means of influence their mirror self and reflective self. Education should teach students consumption views, construct school culture and purify media environment to avoid that consumption will control the subjectivity of middle school students. Education also should exert the positive reference function of peers and the meaning reference value of environment to promote the formation and development of students＇ self-identification.