中小企业外销转内销的4Ps策略分析

Small and medium enterprise changing from export to domestic sales 4Ps strat- egy analysis

面对中小企业外销转内销的转型压力,我们从4Ps市场营销策略组合的角度分析了企业面临的问题和今后发展的方向。

In the face of the transition pressure of small and medium enterprises export turns sale in domestic market, we analyzed the problem faced by the enterprise and the future development direction from the 4Ps marketing strategy combination of angle.