戏仿商业名称的规制路径——基于一则案例的评析

The Regulation Path of the Parodied Trade Name

以商业名称为主的店堂招牌并不属于广告,不宜纳入《广告法》的规制范围,而应依据商业名称类法律法规予以规制,否则不仅导致适用法律的错误,也难免出现机械执法的尴尬。戏仿商业名称并非不符合国家规范的语言文字,而应视戏仿者与戏仿对象的利益衡量进行公序良俗的价值补充和合法性审查。

The shop signs with trade name should be regulated according to trade name acts instead of advertisement acts so as to avoid the errors in both application of law and mechanical enforcement of law. The parodied trade name is different from non-standard Chinese languages and characters and should be examined with the benefits consideration of the stakeholders to make up the legal loophole of public order and good morals.