老年人旅游市场信息需求及其实现路径研究——以北京市老年人调查为例

Information Demand of the Tourism Market for Elderly People and Its Path of Realization

随着我国人口老龄化的加速,老年旅游者群体日益受到关注。随着老年人旅游市场的发展,一个现实的问题是老年人旅游市场存在严重的信息不对称现象,导致老年人的旅游信息需求无法获得满足。因此,把握老年人旅游市场信息需求的类型、信息获取渠道与影响因素,从而构建老年人旅游信息需求实现的路径,对于解决老年人旅游信息不对称,实现信息共享有重要的意义。

With the acceleration of the population aging in our country,the elderly tourist group has drawn increasing attention.With the development of tourism market for elderly people,information asymmetry has become a serious problem.Elderly people have been unable to acquire necessary tour information.To deal with the problem we need to know what specific information elderly people need and through what channels they can effectively obtain the information.