当代公益招贴设计的现状和设计要点

Present Situation and the Main Points of Design of Contemporary Public Poster Design

公益招贴设计是视觉传达设计方向的一个组成部分,是现代设计行业中和人民生活联系紧密的设计门类。公益招贴设计具有鲜明的实用性、社会性、公益性、艺术性,当代社会进入了爱护环境、绿色环保的公益时代,公益招贴设计迎合了这个时代的需求,成为人们生活中重要的公益宣传媒体和工具。在设计公益招贴的时候需要考虑受众的接受程度、融入传统文化元素和现代设计理论,并需要设计者更多的实现自身的设计风格,更好的完成社会赋予公益海报设计的责任。

Public welfare poster design is a part of visual communication design direction, has very high practicability. Has a distinct practical, social, public welfare poster design. In the contemporary society entered the era of caring for the environment, green environmental protection, public welfare poster design to meet the needs of the times, the development of more rapid expansion. Consider the acceptability, the audience into the elements of traditional culture and modern design theory, and designers need to realize their own design style more is needed in the design of public interest poster.