论网络时代“萌文化”的视觉化传播问题

Visualized Transmission of Adorable Culture in Network Times

每一次媒介技术的革新都将产生一种新兴的文化形态。网络技术不断发展更是推动了一种图像文化的传播。高度视觉化已成为当今文化发展的主要特点。当下走红于现实与网络之中的——"萌文化",就是一种典型的、以图像传播为主的文化。为了探析这种网络中的图像文化,通过对网络中出现有关"萌"文化现象的文本分析,在图像传播伦理影响下,分析这种文化的传播特点,思考这种图像文化在网络时代的嬗变。

The media technology innovation always produces new cultural forms. The development of network technology has even pushed the transmission of image culture. High visualization has become the main characteristic of the culture. The “adorable” culture which is at present popular between reality and network is a kind of typical and visual communication-centered culture. Through text analysis of “adorable” cultural phenomenon, its communication characteristics are researched and its visualized-information communication changes in network times are pondered under the visualized transmission theory.