山东栖霞苹果产业发展研究——基于对栖霞苹果滞销问题的调查与思考

On Apple Industry Development in Qixia Based on Investigation and Consideration of Apple Unmarketable Issue

苹果产业的迅速发展带动了栖霞经济的崛起,然而近几年来苹果价格的巨大波动,影响了栖霞经济的发展。该研究通过实地调查,采用系统分析法分析了栖霞苹果滞销的原因,进而提出了解决栖霞苹果滞销问题的方案,希望通过市场的完善、新技术的运用和政府的大力扶持,可以提高栖霞苹果的产量与质量,降低苹果滞销给农民造成的损失。

The fast development of apples lead the economic rise of Qixia. However, the huge price swings of apples in recent years have a bad effect on the economic development of Qixia. Therefore, the causes for apple unmarketable were obtained by using field investigation method and system analysis method, plan for solving the problem were put forward. By virtue of the improvement of market, application of new technology and vigorously support of the government, Qixia can provide more apples of highly quality and reduce loss that apple unmarketable lends to peasant.