七匹狼:灰暗“图腾”

SEPTWOLVES:Tattoo Dark

营业收入和净利润出现10年高增长以来的首次双降，并关店505家，在男装行业一度引领风骚的七匹狼，正在陷入低谷。究其原因，既有高歌猛进时代留下的后遗症，也有当今互联网时代转型的新问题，包括粗放的渠道扩张方式、低效的库存管理，以及在O2O转型中的战略模糊不清。

SEPTWOLVES, once the leading brand in menswear, is now going downward with its first decrease in sales and profits in ten years and closure of 505 shops. The reasons may be traced to the after-effect of premature advancement and the problems of transition of internet era, such as careless expansion of branches, inefficient stock management, and the lack of strategy in O2O transition. SEPTWOLVES regards online sales as supplements to retail instead of strategic focus. Therefore, its O2O model fails to initiate new profit to the company.