我国旅行社整合与运作模式探析——以中旅系为例

Analysis on the Integration and Operation Model of Chinese Travel Agencies

对我国旅行社进行整合,探析规范的运作模式,是提升旅游企业综合竞争力的必要途径。本文探索了中旅系整合后科学合理化的运作模式优势,找出行业并购规模化经营的出路,这对促进大型旅行社的集团化发展,提高中小旅行社对合作运营的认识,规范我国旅行社市场,都具有重要意义。

to integrate Chinese travel agencies and analyze standard mode of operation is the essential way to improve the overallcompetitiveness of tourism enterprises. This paper explores the advantages of scientific and rational mode of operation after China Travel Service wasintegrated, to identify the way of mergers and acquisitions and operation in scale, which is significant for promoting the development of a large groupof travel agencies, improving small agencies’understanding to co-operators, and regulating China＇s travel market.