摘要
对木工机械行业这样一个朝气蓬勃的产业,很多企业都想得到市场属于自己的那份蛋糕。但是,不分主次的盲目恶性竞争往往会导致资源浪费,两败俱伤。对于一些中小型的木工机械企业来说,如何认清自身优势,调整公司发展战略,分析、占领细分市场或许是一个不错的选择。很多木工机械骨干企业在长期的市场竞争中,不断探索专业化生产实践,在业内有了自己独特的优势和口碑,用自身实例为我们提供了专业化细分市场的样板。
For such a vibrant industry as the woodworking machinery, many companies want to get their own share of the market cake. However, the blind vicious competition regardless of the primary and secondary will lead to a waste of resources. For small and medium woodworking machinery enterprises, how to recognize their own strengths, to adjust the company's development strategy, to analysis and capture market may be a good choice. Many woodworking machinery backbone enterprises continue to explore specialized production practice in the industry and have their own unique advantages and reputation in the long-term competition of the market. They provide a specialized market segment model for us with its own instance.
出处
《木工机床》
2014年第1期1-3,共3页
Woodworking Machinery
关键词
专业化
经营
木工机械
企业
发展方向
specialization, operation, woodworking machinery, enterprise, development direction