消费文化视域中的审美趣味及其发展趋向

The Aesthetic Interest and its Developing Trend from the Perspective of Consumer Culture

消费文化是在现代消费社会兴起的一种文化形态和文化现象,它构成了消费社会的本质,是消费与文化的有机融合,具有消费的文化化和文化的消费化双层涵义。审美趣味是审美主体对各种审美对象相对稳定的主观情趣、兴味、爱好、态度和鉴赏力,在当今社会不断扩延的消费文化体系中,由于消费因素的介入,使人们的审美趣味具有功利性的特征,并呈现出多元化、时尚化和感性化等发展趋向。

Consumer culture is a cultural type and phenomenon emerging out of the modern consumersociety, which comprises the essence of consumer society. It is the organic integration of consumption andculture, and embodies a double implication of consumption culturalization and culture consumerization.Aesthetic interest, a concept in aesthetic ideology, is a comparatively stable subjective interest, preference,hobby, attitude and judgment. In the present extending system of consumer culture, aesthetic interest showsa feature of utility and a developing trend of being diversified, fashionable, and emotional, because of theinterference of consumption factor.