浅析科技期刊的创新与发展

Brief Discussion on Innovation and Development of Technical Journal

科技期刊是社会传媒体系的重要组成部分,为开展学术交流、传播科技信息、培养科技人才、促进科技知识转化为生产力做出了卓有成效的贡献。目前科技期刊面临着前所未有的激烈竞争。文章以《科技创新与生产力》为例,分析了科技期刊的发展现状,从期刊定位、业界影响力、同市场的融合度等方面进行了研究,并提出了注重品牌和效益的双重发展,要在办刊宗旨、出版方针、编辑理念的发展过程中赋予品牌深刻而丰富的文化内涵。

Technical journal is an important part of social media system, which makes effective contribution to carry out academic exchanges, dissemination of science and technology information, cultivate talents of science and technology and promote science and technology knowledge into productivity. Currently, technical journal is facing unprecedented fierce competition. In this paper, based on ＂science and technology innovation and productivity＂as an example, the author analyzed the developmental present situation of technical journal from the orientation, the industry influence and alignment, and put forward the dual development of brand and benefit, giving deep and rich cultural connotations to brand in process of objective of publication, published guidelines and editing concept.