地方高校大学生服装品牌企划——以湖北黄冈师范学院为例

Apparel Brand Merchandising for Local College Students:Taking Huanggang Normal College as an Example

本文以地方院校湖北黄冈师范学院为例作问卷调查,企划了QS大学生服装品牌,设定了其服装风格、价格定位、销售策略等环节。期望对于大学生服装生产销售的整个行业提供参考。

With a questionnaire survey in Huanggang Normal College, the ＂QS＂ clothing brand of university students is established based on characteristics of clothing style, price position and marketing target, so as to provide reference for clothing marketing of university students.