游记对旅游地地方性的影响研究——以曲阜为例

Study on the Effect of Travel Writings on the Placeness of Tourist Destination: A Case Study of Qufu

以42篇曲阜游记作为分析材料,梳理了游记再现的曲阜地方性要素以及游记对曲阜地方性塑造的作用。游记是游客地方感的文本再现过程,由此可以了解游客所认同的旅游地地方性要素。游记中再现偏少的地方要素是今后旅游地旅游开发与文化建设的重点。游记中再现的具有负面感知的地方要素,可为旅游地管理提出改进的建议。知名游记是旅游地营销的重要手段,旅游地相关部门应该认识到游记在旅游地营销中的重要作用,用游记来激发游客的旅游动机。

This study classified placeness represented in 42 travel writings and analyzed the effect of travel writings on place construction of Qufu. Travel writings are the representation of tourist perception, from which we can learn about local elements that tourists identified. Local elements which fewer mentioned in travel writings are the emphasis of tourism development and culture building. The local elements which have negative sense of place represented can improve government of tourist destination. Famous travel writings can be one of the important ways of place marketing. Related departments of Qufu should realize the role of travel writings in place marketing and stimulate tourist motivation to Qufu using famous travel writings.