摘要
产业集群已成为区域产业竞争的核心,产业集群品牌能给产业带来巨大的集群品牌资产利益。产业集群品牌的形成是个复杂的过程,以戴维逊的"冰山理论"为基础,可以探析集群品牌建设影响因素并构建产业集群品牌的机理模型,得到产业集群品牌构建的策略。
The industrial cluster has become the core competition of regional industrial, industrial cluster brand can bring the tremendous cluster brand assets benefits to industry. The construction of industrial cluster brand is a complex process. This essay analyzes the influence factors of constructing cluster brand and establishes the mechanism model of industrial cluster brand on the basis of Davidson＇s ＂Iceberg Theory＂, finally poses measures of constructing industrial cluster brand strategy.
出处
《韶关学院学报》
2014年第5期91-95,共5页
Journal of Shaoguan University
关键词
产业集群
产业集群品牌
形成机理
集群品牌构建
industrial cluster
cluster brands
formation mechanism
cluster brand construction
