福建省医药会展业发展状况及对策研究

Study of the status and countermeasures of Fujian Province medicine exhibition industry

通过研究福建省医药会展业行业现状、深入访谈参与医药会展业的相关利益方,了解各方对医药会展的态度和发展前景的看法,并对福建省医药会展业进行SWOT分析。针对福建省医药会展业发展内部存在问题及外部面临挑战提出对策建议。

Through investigating the status of Fujian Province medical exhibition industry,In depth interviews medical exhibition industry participation of stakeholders, To understand the attitudes of medical exhibition and development prospects, and the Fujian Province medicine exhibition industry SWOT analysis. In view of the internal development of Fujian Province medicine exhibition industryproblems and external challenges put forward countermeasures and suggestions.