摘要
“淘宝同学”侧重于SNS社区的搭建,在原有较为薄弱的用户关系上,叠加一层黏性更强的“同学”关系,最终实现增强用户粘度进而促进销售。
'Taobao students ' focus on building SNS community is weak in the original client relationships,superimposed layer of sticky stronger ' students 'relationships,and ultimately enhance the user viscosity and thus promote sales.
出处
《中关村》
2014年第6期67-69,共3页