基于价值链的企业价值创造结构探析

Exploration of Value Creation Structure Based on Value Chain

每个企业完成价值创造活动的过程都必然会依附于一定的价值创造结构,不同价值创造结构其价值创造能力的大小是不同的。企业的价值创造结构由一些影响价值创造的因素构成,在价值链模式下,为顾客创造价值成为价值创造活动的最终目的。因此,企业要以顾客价值为立足点,以核心能力构筑和建立相互信任关系为准则,对构成企业价值创造结构的因素进行整合与调整,从而实现其对市场需求的快速反应,进而提高其价值创造的能力。

Each firm＇s value -creation activities must be attached to a certain value creation structure, and different value creation structures will have different value creation capabilities. Value creation structure consists of a number of factors that have effect on value creation. And creating value for customers is the goal of the value chain. So each firm should make creating value for customers as its starting point, and build core competencies and relationship of mutual trust as its criterion. Therefore, quick response to changes in market demand which can improve its capabilities of value creation will be obtained.