一日游游客旅游花费影响因素的实证分析——以2012年武汉一日游游客为例

Study on the factors influencing the expenditure of excursionists:an example of excursionists in Wuhan

以2012年武汉一日游游客为研究对象,运用多分类logistic回归方法,分析一日游游客花费影响因子并构建其旅游花费模型.研究结果表明,武汉一日游游客呈现较大的旅游花费差距.去向、职业、游览景点个数3个变量对武汉一日游游客花费的影响显著;来向变量对武汉一日游游客花费的影响不明显;性别,年龄、来源地、旅游目的和旅游方式5个变量对武汉一日游游客花费没有影响.

Choosing the Wuhan Excursionists as the research object, and using the multilogistic regression analysis, we analyzed the factors influencing the expenditure of excursionists, and then constructed the model of the expenditure of excursionists. Results showed that： 1） In the expenditure of excursionists in Wuhan, there was a larger gap; 2） The variables ＂next destination＂, ＂occupation＂, ＂the number of sightseeing scenic spots＂ had significant effects on excursionist expenditures; 3） The variable ＂last destination＂ had less significant effects on excursionist expenditures; 4） The variables ＂sex＂. ＂age＂. ＂source place＂. ＂tourism motivation＂. ＂the mode of travel＂ had no effects on excursionist expenditures.