基于社交网络分析的企业营销应用策略研究

Research on Corporate Marketing Application Strategy Based on Social Network Analysis

随着全球社交网络的蓬勃发展,人们对社交网络越来越依赖。如何对社交网络用户、用户关系及用户与企业交互进行分析,使社交网络企业达到以最合适的方式向最合适的客户推荐最合适的产品信息的目的,成为企业必须重视的问题。

With the vigorous development of the global netwok,people increasingly rely on social networks How to analyze social network users the rehtionship between the Users and theinteractionbetween the enterprises and the.users make social network＇s enterprises achieved their goals whichrecommended the most suitable products information to the most appropriate customers by the most appropriate way,it became of of concern.