摘要
通过对企业当家人——企业家必须具备的素质与才能 ,以及企业家在企业战略管理过程中的地位和作用的阐述 ,说明了企业家与企业战略管理的不可分性 ,两者的有机结合 ,决定了企业在市场竞争中的成功地位。
The tresis unfocds its points with the beginning of the analyses for the compulsory quality and ability to an entrepreneur ,elueidating the entrepneneur's vital role playing in the enterprise strategical management as well as the inseperable relationship between the two sides, and last convinces that the suceessful combination of the abore two factors.
关键词
企业家
企业战略
管理
eutrepreneur
\ enterprise strategical
management
