体验视角下科技与文化融合的文化产品创新路径

New Methods of Cultural Product Innovation: A Study based the Convergence of Culture and Technology from the Perspective of Experience

体验是文化产品的本质属性。文化产品体验可分为教育型体验、娱乐型体验、审美型体验和避世型体验,不同的文化产品提供给消费者的文化体验是不同的。在文化消费中,消费者希望获得的文化体验应该是多元的。文化与科技融合,一方面可以使文化产品消费者的文化体验得以增强;另一方面,也可以通过体验融合增加真实性和互动性,使文化体验更为丰富。所以,文化与科技融合为文化产品创新提供了基本思路,这一研究结论对文化产品创新很具有启发意义。

Abstract： Experience is the essential attribution of cultural product. Convergence of culture and technology is an important method of cultural product innovation. The convergence can increase and enrich cultural consumers＇ experiences. Cultural institutions should think of innovative ways based on consumer＇s experiences. Practical implications are provided .