中国酒业协会白酒分会、市场专业委员会2013年工作报告

2013 Annual Working Report by Baijiu(Liquor) Branch and Market Specialized Committee of China Alcoholic Drinks Industry Association

报告总结了白酒产业现状和2014年白酒产业发展趋势。2013年规模以上企业1423家,白酒产量1226.20万千升,同比增长7.05%;销售收入5018.00亿元,同比增长11.2%;利润804.87亿元,同比增长-1.9%;税金555.14亿元,同比增长-0.08%。特点:一是行业经济运行探底;二是库存普遍增加;三是产能增长过快;四是市场竞争秩序混乱;五是流通环节多,铺货成本高,放大了市场需求规模;六是监管体制不完善,弱化了行业管理效能;七是市场需求增速放缓。2014年白酒产业发展趋势:一是高端白酒新定位;二是白酒价格新区分;三是小型企业压力增大;四是政策调整作用显现。在新的形势下,白酒产业要走出低谷,必须坚定信心,力求变革,敢于突破。

The present situations and the development trend of Baijiu （liquor）-making industry were summed up in this report. In 2103, there were 1423 distilleries above designated size nationwide with their liquor output as 12.2620 million kiloliters （increasing by 7.05 % than that in 2012）, their sales revenue up to 501.8 billion CNY Z （increasing by 11.2 %）, their profits down to 80.487 billion CNY （dropping by 1.9 %）, and their tax payment down to 55.514 billion CNY （dropping by 0.08 %）. Baijiu（liquor）-making industry in 2013 displayed the following features： 1. the indus- try in the stage of economic recession; 2. the universal increase in stock of inventories; 3. the excessive growth of production capacity; 4. unorder- ly market competition; 5. too much circulation links resulting in high distribution cost and enlarging the scale of market demand; 6. unsound su- pervision systems weakening the industry management efficiency; 7.a slowdown in the demand. In 2014, the development trend of Baijiu（liquor） -making industry displayed in the following aspects： 1. re-positioning of high-class liquor products; 2. new price discrimination of Baijiu（liquor） products; 3. the increasing pressure for small-size distilleries; 4. the impact of policy adjustment. In short, under the new circumstances, Baijiu （liquor）-making industry must proceed with confidence and make a breakthrough in the plight. （Tran. by YUE Yang）