摘要
阐述广东省广告行业发展历程及当前状况,分析广东省广告行业的未来发展对人才培养的新要求,对广东省未来广告专业的人才供求状况进行预测,结论是广告专业真正学有所长的本科毕业生有良好的就业前景。
The thesis illustrates the development of Advertising industry in Guangdong and its current situation. Further, it makes an analysis of new requirements for trained advertising personnel in Guangdong Advertising industry and gives a prediction of demand and supply of advertising majors. The conclusion is that competent and excellent college students majoring in Advertising will embrace bright job prospects.
出处
《广东培正学院学报》
2014年第2期74-78,共5页
Journal of Guangdong Peizheng College
关键词
广告行业
广告专业
就业
人才需求
Advertising Industry
The Advertising Major
Employment
Demand for Trained Personnel