市场营销课程教学改革探讨

A Discussion on the Reform of Marketing Teaching

当前很多民办本科院校的市场营销学教学存在着诸多问题,主要体现在课程设置不合理、考核形式单一、教师实战经验缺乏等方面。本文从课程内容设计、改变教师教学思路、完善实践教学等方面提出一些改革对策与措施。

There exist a number of problems in the teaching of Marketing in many private colleges at this point, most of which are the unreasonable designing of the curriculum, the singleness of evaluation, teachers＇ lack of field experience, etc.. Therefore, this dissertation will focus on curriculum design, teaching models and practical teaching and give some corresponding suggestions and solutions.