厦漳泉同城化视域下的三地传媒博弈研究

Media Game on the base of XiaZhangQuan City

大众传媒由于自身的媒介特性,在厦漳泉同城化过程中充当着宣传者的角色,及时、有效的向公众传递着关于同城化的各类信息,满足了公众对资讯信息的需求,同时,大众传媒在框架内的选择性报道,尤其是政策宣示式和夸耀成就式的框架选择,使得媒体成为推动同城化进程的有利杠杆。但是从当前的三地传媒报道现状来分析,厦漳泉三地的大众传媒仅限于在各自行政区划内的作为,在报道框架、报道基调、报道对象、报道内容及报道方式上的偏好,造成了地方保护主义倾向和利己倾向。要体现同城化的目标,还需三地媒体的联合效应。

Because of the media feature, the mass media has played a propaganda role inXiaZhangQuan Cityprocess.It sends all kinds of information to the public timely and efficiently, which meeting the public demand for information. What’s more, it drove the course of XiaZhangQuan City powerfully. However, according to the current reporting, the three local media have the only effective behavior in their respective administrative divisions, there are local protectionism and hoggish tendency. They should cooperate with each other to achieve the aim of XiaZhangQuan City.