福建居民赴台旅游意向特征研究

Study on the Intention Characteristics of Fujian Residents Travelling to Taiwan

大陆居民赴台旅游的启动,开启了闽台旅游合作新篇章。福建作为对台开放前沿,对台湾旅游发展有着不可估量的重要影响。在对福建居民赴台旅游市场调查的基础上,对福建省居民赴台旅游意向进行实证分析,归纳总结出福建居民赴台旅游意向特征,为闽台旅游发展提供简化手续、创建安全保障体系、提升产品层次及加强旅游宣传等参考。

Along with the launch of personal travel to Taiwan,it has unsealed a new chapter of tourism cooperation between Fujian and Taiwan.As the open window to Taiwan,Fujian exerts an inestimable important influence on Taiwan’s tourism.Based on a large number of data obtained through the market survey,the paper conducts an empirical analysis on the intention of Fujian residents travelling to Taiwan,summarizes the intention characteristics of Fujian residents,so as to provide a useful reference for the development of tourism between Fujian and Taiwan.