新媒体时代基层政府公信力提升的有效路径探析

Effective Ways of Improving the Credibility of Basic-level Government in Our Country in New Media Age

互联网与信息技术的高速发展以及受众需求的不断提高使得以微博、微信为代表的新媒体逐渐成为信息传播的主流力量。以新媒体时代的信息传播为背景,通过分析造成我国基层政府公信力流失的各种原因,可探索出符合我国国情的基层政府公信力提升的有效路径。

This paper takes the information dissemination of new media as the background,analyzes government’s subjective effects and new media’s objective effects leading to the loss of the credibility of basic-level government,and then explores the effective way of improving credibility for basic-level government in our country in line with national conditions.