征婚广告的语言特色与社会意义分析

Study on the Linguistic Features and Social Significance of Marriage Ads

征婚广告是征婚者通过传媒进行的自我推销以寻求异性伴侣建立婚姻关系的广告形式。中国的征婚广告由于特定的历史、文化和经济背景,形成了一类独具特点的个体劝说语篇。基于期刊、网络等媒体的征婚广告语料分析该类特殊语篇的语言特色及社会意义,以更好地了解其背后所隐藏的时代风尚、民俗文化、价值取向等社会文化内涵。

Marriage ads is a type of advertisement by which the seekers advertise himself/herself with a light to find the right one to marry.Owing to its historcic,cultural and economic conditions,the marriage ads in China has become a kind of persusive individual discourse with specific features.Based on the data gathered form some magazines and internet sources,this paper goes into the analysis of the linguistic features and social significance of marriage ads in China to better understand the cututral conotaion behind the prevailing custom,folk culture as well as orientation of values.